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Perfecting the #plandid

January 21, 2018

A snowy Sunday seemed the perfect opportunity for a bit of BertyB admin. Filing those receipts, tidying up the website and oh yes to try and get that snap of me with my new Palm Springs collection I’ve been talking about for weeks.


“I want something natural, not too posed” I directed. So, after pushing all the furniture back and setting up the perfect scene, we begun snapping for the perfect, #plandid pic!


Now for those of you like me who know nothing of this Instagram trend, the term is a portmanteau of “planned” and “candid”. A plandid done successfully, should look as though you weren’t aware you were getting your photo taken at all, a humble brag if you will. Easier said than done!


Turns out after 128 pics that, 1. I can’t sit still for a photo, 2. I can't not look into the camera lens and 3. I am more like Chandler in “the one with the engagement picture’ than model extraordinaire.


Here are a few of the outtakes. 







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